Alf Goebel has been the CEO of advanco since 2019. He has overseen a significant period of expansion in advanco’s evolution, firmly establishing it as one of the globe’s leading providers of levels 2 to 5 item level serialization for the pharmaceutical sector.

Alf is a senior enterprise software sales, marketing & product executive, with over 25 years‘ enterprise software industry experience. He has strong operational experience, specializing in high growth businesses in Europe and the US. He has extensive experience with Global Partnerships in the SAP eco system. H also was a partner at Lupo Ventures and has held senior executive positions at several leading technology companies, including Snow Software, MSC Software and Software AG.

An internationally-recognized expert on regulated track and trace, Alf is an established industry commentator and speaks at pharmaceutical and serialization events across the world. He is also a board member of OPEN-SCS, the industry body responsible for promoting common standards across the pharmaceutical serialization sector.

Alf is resident in Silicon Valley and divides his time between Silicon Valley and Europe.