A passionate and experienced Pricing and Regulatory Affairs Professional with more than 15 years of experience within the pharmaceutical industry of drug registration and pricing regulations covering MENA region scope. In addition to the regulatory and pricing experience, Lina have built across the years a diverse hands-on experience at multiple levels including; strategic pricing mechanism and market access, as well as pricing policies, compliance, merges and acquisitions audits, key account project management, regulated access and localization opportunities and challenges.

She is currently holding Corporate Regulated Pricing Manager position at Axantia Group. Contributing the development of pricing strategies formulation and integrating pricing insights to enlighten future pricing decisions that ensure effective and efficient function’s performance to best serves business needs across the region; while overseeing the regulated pricing operations considering compliance with internal and external policies and legislations, including pricing activities inclusive of new price generation and renewal, as well as leading the alignment process as a result of re-pricing and price erosions in MENA markets or reference countries.

Work closely with health authorities influencing regulated pricing environment through ensuring successful integration of the drug price; liaising through local agencies and local affelites.

Lina is thrilled to serve community and patients by this exciting drug pricing and registration journey, working closely with a team of ambitious experts to support pharmaceutical industry register and price drug products in the region, scheming optimal pricing strategies and contributing for effective medicines accessibility and positive impact on people’s lives.

She holds a B.Sc. of applied chemistry from Hashemite University, certified PMP professional and are currently pursuing a diploma in pharmaco-economics. She is also talented in painting and enjoys cooking.